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How R2M2 Solutions Used Omnichannel Payment Processing To Increase Retention

By Brandy Hadden | February 15th, 2022


Results

98% Client Retention

By moving to omnichannel payments, R2M2's client network has seen the benefits of processing payments both online and in person. Our clients' success is the backbone of R2M2's customer retention strategy.

Charla Brewer

Co-Founder, R2M2 Solutions

Overview

R2M2 Solutions came online in 2015 with the goal to combine point of sale (POS), marketing and management, online reservations, in-house reservations, and retail sales all into one application. This, of course, didn’t happen overnight. The team of three co-founders has embraced a slow-to-market strategy utilizing omnichannel payments in their application, a solution that was built in collaboration with North sales engineers and integration specialists for maximum customer satisfaction.

Starting out with chip-and-pin hardware, the team knew that it had to evolve quickly to keep up with payments technology and industry trends, such as contactless payments, the major digital wallets (Google Pay, Apple Pay, and Samsung Pay), and other preferred payments.

Exploring an integration was something I knew was possible but it was a world untraveled for me,” said Co-Founder Charla Brewer. “Our challenge was that we wanted omnichannel functionality.

Charla Brewer

Co-Founder, R2M2 Solutions

In-person payment terminal

The Lay of the Land

R2M2 had already differentiated itself by combining reservations and retail sales in one platform. However, in the campground and resort property management space, transactions are still often split, with 20-30% of their revenue coming from retail sales, according to Brewer.

A booking might occur online with a deposit, for example. This online booking might be followed up with the rest of the payment made in person at the brick-and-mortar location, which could also include a retail sale on top of that. The merchant’s back office management system needed to be able to handle all of that, plus refunds, for an exceptional customer experience.

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Talk to us about setting up your omnichannel solution.

An integration with North answered the call.

R2M2 was operating from a WordPress site and needed to add ecommerce payments. Merchants expect to be able to accept payments online, using payment options such as debit and credit cards as well as digital wallets, so North provided a WooCommerce plugin for WordPress sites to allow the processing of ecommerce transactions and refunds. This was then paired with a retail integration powered by Ingenico POS terminals for a complete omnichannel payments solution. For businesses that need recurring billing as part of their payments system, the Recurring Billing API could be used as an alternative to accept online payments for subscriptions or memberships.
Ecommerce shopping using a hosted checkout form
This allowed R2M2’s platform to really be a one-stop shop: ecommerce and in-person transactions, combined with a POS application that offers barcode scanning and inventory control. Merchants never have to leave the app that R2M2 built, creating a frictionless payment experience. In addition to that achievement, the integration set the company up for its next adventure: payment profiles.

Uncharted Territory

The advanced integration directly into EPX — North’s in-house processor — via North Developer means that R2M2 can implement payment profiles so that merchants are able to store cards securely, process balances due, and make refunds.
Now we’re in a stable environment where the sky’s the limit.

Charla Brewer

Co-Founder, R2M2 Solutions

The introduction of payment profiles will help lead the way into new market ventures for R2M2, namely the spa and hot spring sector, in which people aren’t just making lodging reservations and purchasing retail items, but are also reserving time slots, buying tickets, and booking services in real time.

Because of this, the company is looking toward RFID/NFC integrations for wristbands and keycards — both literally and figuratively opening up new doors for what’s to come to provide customers with the most seamless experience.


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